From day one, our goal was clear...
Make e-commerce accessible to Bharat. In the last seven years, that’s exactly what we have done.
We have empowered small businesses to succeed online. Today, we have over 7,00,000 small and macro sellers on our platform.
And their success stories are not only gratifying but also remind us of why we do what we do.
"Seller Success Stories" is one of the ways in which we spoke to our sellers and got first-person accounts of how our work is impactful. For these stories, our Seller Growth team went to the farthest corners of India and learnt how our sellers found their way to Meesho and how that changed their lives.
Here are some stories of those stories ⤵️
Big dreamer Suman 😄
Every dream begins with a dreamer. Our dreamer, Suman, hails from a town known for wrestling and Olympics: Hisar.
Suman, a former Hindi journalist and an MBA holder, was restless in her role as a homemaker. She knew she was itching to work... but how could she work while being a full-time mother to her newborn son, Keshav?
An idea came to her.
Sell cosmetics online!
With her husband’s unflinching support, Suman started her online business. A couple of years after trying her luck with other e-commerce companies 🛒 , Suman launched her business, Keshav Fashion Point, on the Meesho platform.
What set Meesho apart from other platforms:
➡️ No long waiting periods for catalogue approvals
➡️ No glitches after uploads, like products getting removed
Since becoming a Meesho supplier in 2018, Suman has become a homeowner and has provided employment opportunities to eleven new team members. She also fulfilled a lifelong dream of enrolling her son in an international school.
She sure has come a long way 🏃🏻♀️
A proud Suman tells us, with the help of Meesho, "Keshav Fashion Point has its presence felt across India".
Designer extraordinaire Priyanka 😎
Priyanka Jaiswal has loved imitation jewellery for as long as she can remember. But, little did she know that her casual hobby would one day become a full-fledged business.
After her son's birth, she took a sabbatical to spend more time with her family. That sabbatical gave her the perfect opportunity to master her hobby: designing jewellery. Samriddhi Design Creations came into existence!
It all started with a couple of earrings. Since then, Samriddhi DC has expanded its catalogue to include jewellery sets, bangles and other fashion accessories.
Having tried her luck on other e-commerce platforms, Priyanka found the perfect match with Meesho.
Why? She says:
➡️ No penalty
➡️ Easy registration
➡️ Simple cataloguing
Apart from that, Priyanka credits Meesho’s advertising feature as crucial to her success. This feature allows sellers to select their catalogues and advertise them to the end customers for as little as ₹300 per campaign.
Today, Priyanka's team — 90% of whom are women — handles more than 1000+ orders daily from all over India. Plus, her brand has grown over 400 times within five years. Priyanka aims to uplift other women through her journey.
In her own words:
"If a housewife can manage a house, she definitely can manage a business as well."
Have you met The Lakhotias ? 🤔
Bal Krishna Lakhotia and his wife Akanksha Lakhotia envisioned a children's brand providing the best designs and quality at affordable prices.
Having started in a 100 square feet room in 2018, "Celebrity Club" has come a long way.
Mr Lakhotia tells us the story behind their brand’s name: "Every parent wants to make his child a celebrity, that is why we launched Celebrity Club".
A former stockbroker, Mr Lakhotia was one of the first sellers from Kolkata to make a mark on Meesho. He credits our zero-commission model, dedicated customer feedback, and pan-India reach for his growth on our platform. He is a big fan of our product recommendation tool.
For the uninitiated, this tool informs our suppliers about the products in high demand and low competition. Celebrity Club saw a massive increase in demand for Ghagra cholis in their catalogue after paying heed to this product recommendation back in the day. Since then, he regularly awaits product recommendations and implements them ASAP.
With a 24x business growth in the short span of 2 years, Mr & Mrs Lakhotia are looking to grow and become the number one kids-ware brand not just in Kolkata but the entire nation.
And that is exactly what we want to help all the sellers on our platform achieve.
Build for Bharat
Our suppliers are the backbone of our company, and to help them succeed, we listen to them.
Every Meeshoite is expected to speak with our sellers periodically and use the information they gather to build features that help them and pivot on those that don’t.
If speaking to your users and getting their insights first-hand excites you, creating impact with your work and revolutionising the way Bharat sells and shops online inspires you, check out our open job positions.
Check out more blogs from our vault.
Credits
Editing 📝
Mangala Dilip (Twitter, LinkedIn)
Creatives 🧑🏻🎨
Ved Sarkar (Portfolio, Linkedin)
Shout out 🎙
Swastik Saxena (Twitter, LinkedIn), Shubham Mazumdar (LinkedIn)
