Bengaluru, September 28th 2024: Meesho, India’s only true e-commerce marketplace, kicked off its annual ‘Meesho Mega Blockbuster Sale’ with a spectacular first day on September 27, 2024. The company achieved a remarkable 100% increase in Day 1 orders compared to last year and surpassed daily orders by more than 3X.
In the lead up to the sale, Meesho witnessed a remarkable ~1.5 crore app downloads, making it the most downloaded app on the Google Play Store. Nearly 6.5 crore customers visited the platform on Day 1 shopping across categories like Fashion, Personal Care & Beauty, Home & Kitchen, and Electronic Accessories. Interestingly, Meesho saw an average of 506 kurtis, 376 sarees, and 360 kids' wear items were sold every minute!
Meesho Mall saw ~2.5X growth in orders compared to last year, with ~45% of these orders coming from customers shopping on Mall for the first time. Notably, Mamaearth experienced a fivefold increase in orders, Denver saw an eightfold growth, Swiss Beauty expanded by 7.5 times, Bella Vita achieved an impressive 17.5 times growth, and Mars recorded a fourfold increase.
Megha Agarwal, General Manager, Business at Meesho, expressed, “We’re thrilled by the overwhelming response to day 1 of our Mega Blockbuster Sale. A heartfelt thank you to our valued sellers, brand partners, and loyal customers for this fantastic beginning. We achieved a record-breaking feat of doubling our Day 1 orders over last year. Not just that, Meesho Mall also grew ~2.5X in orders over last year. Mamaearth, Denver, Swiss Beauty and all our other brand partners experienced outstanding demand, exceeding their expectations. We are dedicated to delivering an exceptional festive sale experience to all our users and will continue to do so throughout the entire festive season.”
With more than 20 lakh sellers and ~12 crore product listings across 30 categories, Meesho aims to ensure that customers across India have a plethora of affordable and quality products to choose from this festive season.
